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lirik lagu negativland - a most successful formula

(h-llo, this is ricardo montalbán)
corporations often spend millions of dollars to secure celebrity endors-m-nts. but commercial campaigns can be wiped out overnight if a celebrity says the wrong thing or their image changes
to just put a celebrity up there, to just put a celebrity up there (h-llo, this is ricardo montalbán)
hi, this is marion ross. (h-llo, this is ricardo montalbán)
see if you can identify this sound. (h-llo, this is ricardo montalbán)
that’s the sound of me being hit by a tennis ball
(h-llo, this is ricardo montalbán)
and believe me, it hurts. (h-llo, this is ricardo montalbán)

to just put a celebrity up there, to just put a celebrity up there, and have him hawk your product, or work, (and believe me, it hurts)
putting them there in a way that is engaging, is charming, has a bit of a story going for it, we have found, is really
(h-llo, this is ricardo montalbán)
a most successful formula. (h-llo, this is ricardo montalbán)
a most successful formula. (h-llo, this is ricardo montalbán)
be very quiet please! (h-llo, this is ricardo montalbán)
ready to go, rolling. (h-llo, this is ricardo montalbán)
the madonna media blitz for pepsi will begin in march when the new commercials are scheduled to premier in the u.s., j-pan, australia, and the soviet union. and as a footnote from an earlier soft drink campaign, it was exactly 5 years ago today that michael jackson’s hair caught on fire while filming a pepsi commercial in los angeles. (h-llo, this is ricardo montalbán)

it didn’t seem strange to me. (h-llo, this is ricardo montalbán)
it didn’t seem strange to me. (h-llo, this is ricardo montalbán)
it didn’t, it didn’t seem like (h-llo, this is ricardo montalbán)
like out-and-out saying “hi, i’m me, i’m using this to sell you this.” (h-llo, this is ricardo montalbán)
(from credit cards to underwear)
sell you this. sell you this
h-llo, this is william christopher from mash and aftermash (sell you this)
but i’ve got to admit there’s a string attached, a string called dental floss. (h-llo, this is ricardo montalbán)

now listen to this. (h-llo, this is ricardo montalbán)
h-llo, i’m chuck connors for the giraffe project
(h-llo, this is ricardo montalbán)
thank you. (h-llo, this is ricardo montalbán)
people were coming up to me saying, i love family times, i love back to the future, and i love that pepsi commercial! i love it, and kids loved it, and they started to treat it like a movie
(and playback! and playback!)
(h-llo, this is ricardo montalbán)

viewers guess that the celebrity has been bought
(h-llo, this is ricardo montalbán)
and they are right
here comes a famous hollywood superstar! (hi, hi-hi-hi)
buenos días, darling! (h-llo, this is ricardo montalbán)
h-llo, i’m alan thicke. (hi, this is barbara eden)
h-llo, this is james coco. (it’s perfectly normal and usually nothing to worry about, but if it’s done too often…)
(h-llo— h-llo, this— h-llo, this is ricardo montalbán) (thank you)
viewers have a way of remembering the celebrity while forgetting the product. (a most successful formula)
i did not know this when i paid eleanor roosevelt thirty-five thousand dollars to make a commercial for margarine. (thank you)
she reported that her mail was equally divided. (thank you)
“one half was sad, because i had damaged my reputation. the other half was happy, because i had damaged my reputation.”
(be very quiet please! ready, roll. rolling.)
not one of my proudest memories
(right, roll sound. ready, and, playback!)
(he— he— h-llo, h-llo, he— h-llo, this is ricardo montalbán)
(he— he— h-llo, h-llo, he— h-llo, this is ricardo montalbán)

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